Kia ora Mick
Welcome to the March edition of Research NewZ. Read on for our highlights from the past three months, including research on current New Zealand issues of identity, and the value of our news media.
In news we trust
We asked New Zealanders about the importance of having a choice of trustworthy news channels, on both television and online / digital platforms. The results were unexpected, especially in the younger agegroup.
Read the results here:
Or read the full media release here:
New Zealand Police (Nga Pirihimana o Aotearoa) have just published their annual customer experience report for 2022-23.
The ‘Our Service, Your Say’ (Ō Whakaaro, Ā Mātou Mahi) report is based on a survey we conduct every month with members of the public who have had contact with New Zealand Police in the preceding 6-month period.
The sample for the survey comes from New Zealand Police (with exclusions) and via our panel provider. The survey is available online and by telephone, and can be completed in te reo, Samoan, Tongan and simplified Chinese, as well as English. Over 8,000 New Zealanders, 16 years of age and over are surveyed.
Reflecting New Zealanders’ high trust and confidence in New Zealand Police, 73% of all respondents stated they were satisfied with the overall quality of service they received from Police on their most recent contact occasion.
Read the results here:
New Zealand in focus
Our younger generation is leading the way on issues of national identity
We have a new 3-party coalition Government, Parliament is back in session, Māori are united and mobilised, inflation shows no signs of abating, and in general it’s still tough for the average New Zealander.
We asked New Zealanders a range of questions about support for a referendum on the Treaty of Waitangi, government priorities, tobacco tax, and our national identity.

Read the results here:
Or read the expanded media release here:
Lead the Way (with hay?)
Recently, Emanuel (our Managing Partner) attended a highly unusual and innovative leadership course ‘Lead the Way’, near Ōtaki, which is run by Andrew and Samantha (Sam) Froggatt.
Andrew is described as a ‘horse whisperer’, who has the unenviable reputation for successfully working with horses that are ‘written off as being un-trainable’.
During the two-day course, Andrew and Sam use their horses to help people understand how their attitude and behaviour affects their success in communicating, managing, leading and generally establishing effective working relationships with their staff. Each person is given a horse to help them with this process - Emanuel’s horse was called, ‘Cool Guy’.
Apparently, horses don’t lie and Cool Guy, while initially reticent, began to positively respond as Emanuel changed the way he ‘communicated’ with the horse.
Lead the Way has been attended by people from all walks of life, from All Black coaches to small business owners. Emanuel thoroughly recommends the course and encourages you to visit Andrew and Sam’s website to learn more about it (

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